I was listening to a marketing seminar about attracting the right people. The presenter asked us to examine our website copy to see if we are presenting our services as a fast-food or as gourmet. It was a great question that got me thinking a lot and I wanted to present it to you.
First let’s talk about the difference between fast food and gourmet food. Fast food is uses cheap ingredients to produce a quick meal. It is common. You can expect the food taste the same no matter where you go. The burger in North Dakota will taste the same as the burger in Florida. Fast food tastes good going down but proves not to be good for you later. The flavor of the food is predetermined. It is good in a pinch but it’s not something you can live on perpetually.
Gourmet food on the other hand invokes a different feeling. It is made with high quality ingredients. The reason behind the ingredients is just as important as the ingredients themselves. Gourmet food is custom and uniquely special to the restaurant, the region, or the chef. It is about the experience. Gourmet food custom blends flavors together so that it’s consumer can experience a new oral sensation. Gourmet food leaves you feeling satisfied not just full.
As you read those distinctions did your mind start listing the difference between a gourmet leader and a fast food leader?
Fast food leadersFast food leaders see people as commodities that can easily be switched out. People are ingredients and fast food leaders don't look for quality ingredients. They'll take whatever because they don't value people. An example of this comes from one of my favorite action movies, The Fast and Furious 6. The villain, Owen Shaw, gives his take on team: “A team is nothing but pieces you switch out until you get the job done. It's efficient. It works.” Even though the man saying it was a cute British actor with an accent that would make one swoon, the truth is his view on his team is of a fast food variety. Fast food leaders view humans as commodities that can exchanged, replaced, and debased as long as the job gets done.
Fast food leaders keep the status quo. They do not value nor to do they look for diversity in their team members. He or she values keeping things running smoothly over rocking the boat.
Fast food leaders are full of fluff with no substance. You can be under this leader for years and not grow one bit.They are all about jargon, buzzwords, and catchphrases.They lead with stale cliches and ideologies. They aren't original.
Things fast food leaders do that drive people crazy:
• They don’t confront or handle conflict well. It takes too much time
• They interrupt and shove their ideas onto others.
• For them, obedience is more important than understanding.
• Their vision is short sighted. They don’t look long term
• They use their leadership position to hide their insecurities
Gourmet leadersGourmet leaders not only understand that the people carrying out the mission are indispensable to the organization’s success, but they also take action to support their stance.
Gourmet leaders know and show empathy. They can connect on a personal level with their employees. They help their employees unearth internal motivations for success. They craft employee development plans the align the organziations mission to the individuals development and career aspirations. Being under s gourmet leaders’s is an experience.
Thing gourmet leaders do that makes them successful:
• They actually listen, instead of waiting for you to just stop talking.
• They equal parts encouragement and praise and correction and challenge.
• They are secure enough to reproduce themselves.
• They ask for opinions and perspectives other than their own.
• They leave their employees better in the long run
Which type of leader are you? Which type of leader would your team say you are? If you don’t know, ask them. Do you know what you need to do in order to be more gourmet and less fast food? Contact me so we can chat about.
This BRAVE Living blog post is for the woman who knows she is called to an even greater level of leadership, influence, and money, yet can't figure out how to do that day to day. Subscribe to my 7 Communication Mistakes Women In Leadership Make to understand what might be holding you back.