I took on a challenge at the beginning of the year. On Day 2 of the #Blog4Biz challenge, I had to do some research on USP. No, not UPS the shipping company. USP is a marketing term that means “unique selling proposition”. In short, a USP is what makes a business, product, or service stand out from the crowd.
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| photo credit: photosteve101 via photopin cc |
Every leader needs to have a personal “unique selling proposition”...a unique selling proposition that highlights what makes you different from all the other fish (or leaders) in the sea.
Perhaps, you are applying for a new role. In other words, what is unique about your brand of leadership?
Let’s look at my business as an example for a second. BRAVE Communication is an executive coaching consultancy. Big deal! There are tons of executive coaches out there.
