Practice Your Message Before You Send It

Photo Credit: MikeBehnken via Compfight cc

Good communication is well thought out, planned, and practiced. Just ask Tony Kornhieser and Micheal Wilbon, hosts of ESPN’s Pardon the Interruption (my favorite show on ESPN). 

Since 2001, they have won awards and increased their viewership with every segment, argument, and yes, costume. But it isn’t all fun and games. Their seemingly spontaneous banter is anything but spontaneous. It is well thought and planned.

In an interview in 2011 with Sports Business Daily celebrating the show's ten year anniversary, when asked about his involvement in creating the show segments like: "Happy Time”     "Toss Up”   “What’s the Word”   “Over or Under”  “Mail Time”   “Something or Nothing”  “Report Card”  “Five Good Minutes”  “Good Cop/Bad Cop”  “Big Finish” Wilbon said, “I don’t have any interest in being involved in that because the device is the same. Whatever it’s called that day, whether we play “Oddsmakers” or “Toss Up,” it’s essentially just a way to get us into a discussion. I’m intimately involved in the discussion in terms of what we're going to discuss.”

Read the rest of my article on Adam Smith's blog

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